LIKE NEVER BEFORE
The campaign relaunches the promotion of Barcelona as one of the world’s top urban destinations after the Pandemic.
We shot this film with Ivan Jurado, walking around Barcelona with a great team with The Production Club, capturing details, colours and textures. Each frame is a multi-format composition that shows us a clean, fresh and active Barcelona.
Visually, ur bet was based on a flexible layout that has Barcelona as a central element. For this we have opted for the DIDA typeface by VJ Type, which creates a visual block, and by repetition a pattern that adapts to both, inspirational photos and flat colours.
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ADVERTISER Turisme de Barcelona · PRODUCTION COMPANY The Production Club · DIRECTOR Ivan Jurado · PHOTOGRAPHER Laia Benavides · AGENCY Equipo Singular · CREATIVE TEAM Felipe Crespo, Coral Pineda, Xabier Olabarria, David Bartolomé and Katarina Blazik