SCHOLL
This campaign presents us with an interesting visual challenge: telling the story of the efforts of several athletes from below, always stuck to their shoes.
A low-angle shot it’s the key that gave us a different vision of the insoles, achieving an energetic, human, full of strength, that transmits the concept of "Beat yourself" in a visceral way.
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CLIENT Scholl · AGENCY Shackleton Barcelona · PRODUCTION Primo Barcelona · DIRECTOR Los Panteras · D.O.P: Marc Miró & Elías M. Félix · PRODUCTION DESIGNER & ART DIRECTOR Mimi Margalef · CREATIVE TEAM Luis Silva, Paco Castillo, Belén Graña and Xabier Olabarria